Chip Heath, Dan Heath
2010, Random House
The brothers Heath have done it again. Another highly readable book on how to help people make a change. The book is packed full of anecdotes, case studies and examples of organisations and the individuals who have shifted them to the next level. These stories are structured into a very neat series of principles â Direct the Rider (How to provide direction and competence), Motivate the Elephant (How to increase commitment) and Shape the Path (How to shape the environment). All three things together do not guarantee that change will take place but together they provide an easy to understand change checklist. This means the ideas in the book are easily translatable to a wide variety of circumstances. Good Stuff!
