Daniel Gilbert
2005, First Vantage Books
I will re-read this. There is so much in this book. I have only digested a small amount after the first reading. It is one of an increasing number of books that shows us, quite convincingly, that we are little better than sheep when it comes to the vast majority of the decisions we make. It also leaves you questioning the value of surveys and questionnaires. We are hopeless at knowing who we are, what we want and how we will respond. Insightful and a little frightening.”
